World Challenge
When Michael Perham broke the world record by becoming the youngest person (aged 14) ever to sail across the Atlantic single-handed, he was covered by almost every national radio, TV and newspaper in the world. This huge volume of exposure has been estimated to be worth in excess of £100 million. When Michael becomes the youngest person ever to sail around the world, the interest factor around the world will likely be even greater.
Michael has become an inspirational figure and will attract the following of schools, colleges and people around the world.
Michael will be sailing in an Open 50 racing yacht.
24/7 live interactive experience.
Nation-wide school interaction programme.
Long term legacy enabling young people to experience life afloat.
Corporate hospitality, employee participation and special guest days.
Channel 4 TV will be following Michael’s progress culminating in a 90 minute documentary.
International PR Agency.
Dedicated website.
International, national and local press has already publicised the challenge.
2 Year marketing/partnership with opportunity to extend.
Synergies: youth, family, sport, education, environment
More people have been into space than sailed single-handed around the world
Case Study:
B&Q Sponsorship of Ellen MacArthur solo, non-stop round the world record attempt
B&Q estimated that it received up to £150 million pounds worth of advertising from their association with Ellen’s round the world record.
Record Breaking Quotes:
“If we had seen this evaluation prior to the event I am sure we would have all agreed we would have been happy to achieve 10% of it. It is easy to say ‘exceptional’ but sometimes you forget what that really means.”
David Roth, former Marketing Director, B&Q
“Ellen MacArthur’s successful ‘Solo Round The World Record’ has launched both her and the B&Q sponsorship into the stratosphere in terms of public awareness. Awareness of Ellen grew to 86%. This degree of cross age & gender awareness is remarkable … and one would expect put her on the same sort of playing field as people like Tony Blair & David Beckham.”
IPSOS UK
“We monitor hundreds of sponsorships and this is one of the highest spontaneous awareness figures I have even seen.”
Dan Hopper – Research Manager - IPSOS UK
“Spontaneous awareness of the B&Q sponsorship was 57% in GB and 62% after prompting.”
“These are extremely high levels of awareness, far higher for instance than any Premiership Shirt sponsor (where the top sponsors obtain c20-25% spontaneous awareness) can achieve.”
IPSOS UK
“The branding and positioning of signage has been outstanding and work with the media has also been cleverly planned and skilfully managed … The whole package added up to one of the most successful marketing communication campaigns in recent memory… There will not be a marketing director in the country who would not be wishing that it were his brand… ”
Nigel Currie – Director of GEM Group and Chairman of the European Sponsorship Association (ESA)
“The winner of the Hollis Sponsorship Personality of the Year (2005) is B&Q Marketing Director David Roth… the chain’s sponsorship of Ellen MacArthur has been hailed as one of the most successful sponsorship of recent years, it exploited every marketing and media opportunity, resulting in unprecedented levels of media coverage for B&Q. It has also clearly brought sponsorship to the attention of a huge number of people who were not aware of just what sponsorship can achieve.”
Marketing Week – March 2005
Support and following of Michael Perham will likely surpass that of Ellen MacArthur – He’s an exceptional teenager, she’s an adult being exceptional.
Key benefits for sponsors:
Programme:
August 2008 Charter/Refit boat
September 2008 Sea training/ PR/Hospitality/Marketing
October 2008 Sea training/PR/Hospitality/Marketing
Commence voyage
March 2009 Complete voyage
Year 2009 PR/Hospitality/Marketing events
Supporting Mike:
Tens of thousands of pounds has already been pledged for which Mike is VERY grateful. However, financing a trip like this is very expensive and there is still more to raise.
Sponsorship is sought which will be transposed into advertising between the boat and sails. Phone Peter Perham 07973 524455 for further details.
Somethin’ Else have been commissioned by Channel 4 to make a feature-length (90 minute) documentary.
Voltmaster have agreed to provide all electrical supplies and power equipment.
McMurdo and Adec Marine will supply all lifesaving equipment free of charge.
MarineTrack have offered to supply tracking technology.
Sponsorship packages will be tailored to each sponsors requirements.
Dame Ellen MacArthur, Sir Robin Knox Johnson, Dee Caffari MBE and Mike Golding OBE have all offered encouragement to Mike.
Media Interest/ Brand PR opportunity:
Already secured:-
- A feature length cinematic documentary to be broadcast by Channel 4 and a major US broadcaster (HBO, Discovery and National Geographic all negotiating) & for worldwide distribution…
- DVD package
- Book deal with best-selling journalist/ author Kris Hollington
- Huge press promise from Guinness World Records who will make this a centerpiece of their GLOBAL 2009 record book launch for Christmas 2008 (sales in excess of 10 million)
We are in the process of securing:-
- A weekly column for Michael which he’ll write from the boat published by The Times and syndicated worldwide…
- A more youth-focused column in a teen glossy – FHM/ Maxim/ Front.
- Mother and son column will also run in Closer or similar magazine.
- Video blog updated daily by Michael and distributed via Channel4.com, BEBO, facebook, myspace and sponsor’s own website…
- Weekly opportunities to speak directly to Michael at sea via webcam will ensure this is of active interest to teenagers all over the world and also a great thing for teachers to inspire their school pupils with – huge educational tie-in opportunity…
- Daily opportunities to correspond via email with Michael – he will endeavour to write to anyone who writes to him. A support team in UK will help to make this possible…
Boat to be used:
Open 50 racing yachts are very strong and are designed for single-handed racing around the world. Mike’s yacht will be made unsinkable, slightly de-tuned and are easily handled.
Qualifications:
Michael Perham has already experienced crossing the Atlantic single-handed. He will be prepared by his professional team and his father, an experienced Yachtmaster.
Training:
Michael will cover thousands of miles preparing for the trip. He will engage the services of experienced yachtsmen, preparation and service engineers. He will attend courses as appropriate.
Support:
The trip will be professionally supported by an experienced yacht management team who will provide 24/7 technical, communication and weather routing support.
Safety:
The boat will be well tried and tested, very strong and carry the latest safety and communications equipment.
Communications:
Mike's boat will be equipped with the latest communications and will be in daily contact with the support team. Live webcams will allow the rest of the world to experience the weather, emotions and challenges that Mike will face. The world’s media will be able to talk with Mike and ask him questions about his feelings and life on board.
Anybody from around the world will be able to follow Mike’s progress. This will be an inspirational feat that thousands of schools are expected to follow.
Single-handed Sailing
Single-handed sailing has the potential to break through people’s perceptions. It brings together passion, emotion and feelings into peoples homes. If someone is exhausted, happy or emotional, anyone can understand, anyone can relate.
Inspiration:
Having successfully crossed the Atlantic single-handed and being the youngest person ever to do so, Mike has been an inspiration to many, particularly young people to seek challenge and try harder to fulfil one’s dreams. Mike’s parents are also a fine example to other parents to create environments that will allow children to achieve.
Deputy Prime Minister and First Secretary of State:
'Michael has proved himself another hugely successful sailor in the great British maritime tradition. I have no doubt that the whole country will join me in sending congratulations on this remarkable achievement by such a young man'.
Sailmike Foundation:
Formation of the Sailmike Foundation will allow young people the opportunity to experience life afloat.
On return to the UK, Michael will spearhead a dedicated youth weekend and other activities which will involve marinas and sailing schools around the country.
Funding for educational programmes will come from government grants and affordable participation fees.
Environmental Benefit:
Association with Sailmike, which relies entirely on the natural power of the wind and currents to cover 27,000 miles, affiliates to the highest ethics of green standing. Mike’s voyage will project and encourage environmental awareness at all levels.
Personal Details of Michael Perham
Born: 16th March 1992
Sailing History:
Started Sailing at the age of seven. Completed RYA sailing courses in dinghy sailing and windsurfing. World record holder by becoming the youngest person (aged 14) ever to sail across the Atlantic single-handed
Interests:
Anything that moves on water, music, bike jumping, camping, skiing, rock climbing
Personality: Cheerful, likeable and outgoing
Attitude: Positive and determined
Favourite Food: Chocolate
School: Chancellors Secondary School
The future:
After Mike completes his solo circumnavigation he will be looking for new challenges and partners and would hope to be able to work with his sponsors well into the future.
Interest:
Should you wish to express an interest in these proposals, please respond:
Email: Please use contact page
Telephone: Peter Perham 07973 524455.
Address: 67 Oakroyd Avenue
Potters Bar
Hertfordshire
EN6 2EN |
This is one of the biggest inspirational events of this millennium
Your help will make this happen
For further details phone Peter Perham on 07973 524455
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